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Dear Members:

“If you want to get ahead in life,” says Yankee star Derek Jeter, “You gotta get an edge.” In this latest commercial by Ford Motors, Jeter is seen promoting the Ford “EDGE” SEL automobile and perhaps expressing indirectly – that simply by driving this vehicle – you should suddenly gain advantage over other drivers. While the competitive nature of the Yankee shortstop makes him the perfect pitchman for their product…this particular tagline, “You gotta get an edge” could certainly apply to your business.

Now quickly…run to your window…did you see that image that just ran by? That was your competitor. “Those truly successful in business,” it has been said, “Stay in continuous motion” and perhaps no story illustrates this point better than the lesson I learned from my safari experience in the Serengeti Plains of East Africa.

Dear Members:

ASSEMBLYMAN SALADINO: STATE PARK CLOSINGS ARE UNNECESSARY

Addresses state cuts to Long Island with better alternatives

Dear Editor:

            It is troubling to imagine that Long Islanders could lose some of the most family-friendly park venues in this state and that a patriotic event, like the Jones Beach July 4^th fireworks celebration, could be discontinued. This, while Governor Paterson proposes denying Long Island school districts, public colleges, health facilities and hospitals their fair share of the state budget. These and many other fiscal problems are a result of wasteful and unnecessary state spending, which is not the fault of the Parks department. In fact, our parks and recreational facilities are proven economic engines, generating more financial benefit to our communities than they cost the state.

            There is a much more palatable and sensible solution to bring fiscal health to the State. My Republican colleagues and I have provided the governor with sound alternatives to close the budget deficit. Instituting these initiatives could save the state more than the projected $9.05 billion deficit that New York currently faces. We can realize this cure without cutting school aid, essential health care, and draconian cuts to important state resources. Some of our ideas include many state agency consolidations, collecting Native American cigarette taxes, terminating or downsizing state commissions and authorities, and weeding out the fraud, waste and abuse of our Medicaid system.

            Albany must operate with appropriate fiscal responsibility and cap spending. We must stop funding broken and unnecessary programs, end the waste of taxpayer dollars, eliminate job-killing taxes, stop imposing new taxes and actions such as unfunded mandates that increase property taxes. Better, more thoughtful options are available and I will not support a budget that hurts school districts, essential health care, and increases property taxes or threatens our state parks.

Sincerely,

Assemblyman Joseph S. Saladino

President’s Message – March 2010

Dear Members:

Last Saturday night, February 27^th, at approximately 10:40 p.m. EST, the U.S. men’s Olympic four-man bobsled team did what no other U.S. bobsled team had done since the 1948 Winter Games in St. Moritz, Switzerland – and that is capture the gold medal.

Expertly piloting U.S. bobsled #1, Steve Holcomb brilliantly navigated the treacherous and high banking walls of the Whistler Sliding Centre…a track marked by 16 unforgiving curves with perils at every turn. Hurtling at speeds in excess of 90 miles/hr. and where one mistake could be your last, Team U.S.A. took on a beast carved out of snow and ice. So why is this story worthy of a mention in my President’s Message you might ask? Simple, for my money, stories are about people. People can relate best to stories about other people…especially when that person overcomes insurmountable odds.

As the drama unfolds here, it is even more compelling of a story when the driver of the bobsled has successfully undergone an experimental procedure to treat an eye condition known as Keratoconus. It is defined by WebMD.com as “a progressive disease where the cornea thins and changes shape. The disease changes the curvature of the cornea and creates either mild or severe distortion.” Talk about a profile in courage. Imagine for a second if you will...chauffeuring a bobsled at breakneck speed with compromised vision and then consider the courage, desire and perseverance of Steve and his teammates.

Facts as we know can be compelling too, but stories are how we learn. As they say at the cable channel AMC: “Story Matters Here.” It’s fair to ask, “Prior to the XXI Olympiad, were you really that interested in the four-man bobsled or the incredible precision and skill it requires?” Honestly – not really, but I’m always interested by ordinary people doing extraordinary things. Besides, my mind immediately switched to the subplot or secondary story line…that being the gold medal drought of 62 years. After some quick arithmetic, I easily determined that this dry spell dated back to the first year of the Massapequa Chamber of Commerce…IMAGINE!

Just think, not since 1^st Chamber President, Herman H. Maass and his first Board of Directors emerged to form Massapequa’s first Chamber – has a U.S. four-man bobsled team won the gold. That’s sixty-two years…as in the year 1948. Call me nostalgic, but I love the chronological connection. Now, if that were the only nexus, I would agree…it wasn’t even worth an Honorable Mention. The real parallel here is the level of teamwork required for both a gold medal winning bobsled team and a 62 year-old Chamber of Commerce, now with 345 dedicated bobsledders. Considering the February we’ve had, this is not a stretch folks!

There can be no argument – that every winning team, be they bobsledders or Chamber members – in order to beat the competition – they need to share a vision of winning the gold. Not unlike the driver, the brakeman and the two other sprinters on the four-man team, the President and his Board, must work seamlessly together. To climb the podium, each Chamber member for example, needs to put forth a gold medal winning performance. It may not require the flawless execution of a four-man bobsled team or the carefully choreographed synchronicity of the long program in ice dancing, but mastery is nonetheless required.

Mastery, purpose, drive, focus and desire are words we have all seen and heard before. Beautiful thing is – there should be no difference in application, whether you’re an Olympic athlete or one of the more than 17 million Small Business Owners in the United States. Harvard Professor, Teresa Amabile believes, “The desire to do something because you find it deeply satisfying and personally challenging inspires the highest levels of creativity, whether it’s in the arts, science, or business.” I’m certain Professor Amabile would gladly include Olympic athlete and Chamber member to that list.

It has been my experience, that while Chamber members may not hitch their dreams to the back of a bobsled, they do unselfishly fasten their dreams and desires to a purpose larger than themselves. By supporting their Chamber, we believe what “The Success Formula” author, Bob Borg believes: “The successful networkers, the ones receiving tons of referrals and feeling truly happy about themselves continually put the other person’s needs ahead of their own.” Now that may be a tough precept to sink one’s teeth into, but you first need to consider attending our luncheons, meeting your fellow members or perhaps donating some time to your Chamber. At these meetings there are only two types of clients you will get the opportunity to meet…actual and potential. And I would never hesitate to agree with “Drive” author, Daniel H. Pink who suggests: “The best moments usually occur when a person’s body or mind is stretched to the limits in a voluntary effort to accomplish something worthwhile.”

Speaking of worthwhile, it is that time of year again where we look for Chamber members to get involved in our “Annual Community Festival.” Please mark the dates now: Friday, May 28^th, 2010 through Monday, 31^st, 2010. It will be held at LOT M-5 of the Massapequa Train Station, where we will once again offer myriad rides, games, food concessions and a host of musical acts. If you think you would consider helping us in the way of sponsorship, please call the office at 541-1443. Naturally, you can also pitch in by volunteering some of your time to work the Chamber tent. Then of course the most obvious method of support is when you patronize the event. This festival is the Chamber’s premier event and in many ways critical to our success. Your loyalty and continued support sustain us through the year. Based on our membership’s reputation and sense of pride, we expect another successful festival.

And now the flame on the Olympic torch has been doused. Just like that, it has been passed from the Mayor of Vancouver to the Mayor of Sochi, Russia…the home of the XXII Winter Olympiad. In a few months time, we will be passing the torch here at the Chamber, but just as the Games will go on, so too will the Chamber. It’s important to remember, as Billy Joel so accurately pointed out in 1989: “That we didn’t start the fire…it was always burning, since the world was turning.” The medal count and the legend of the gutsy performances by the U.S. athletes is now part of Olympic lore. More heart-stopping feats of greatness await us in four years.

We at the Chamber believe people can inspire others by their actions to be champions in life as well as sports. In my time as President I have tried my hardest and done my absolute best to be an honorable torchbearer, much in the likeness of some of my great predecessors: the aforementioned Herman H. Maass, Onofrio “Pete” Gisonda, Denis J. Monette, Anthony Ventiera, Gary Slavin, Bob Rubino, Joyce Hewston, and Joseph A. Basile. No, we didn’t start the fire, “But when we are gone, it will still burn on and on and on.” Live, work and play like a champion today!

                                                            Own the moment,

                                    Robert R. Barrett

President

The next General Meeting will be held on March 25^th at 12:00 noon at Paddy’s Loft, 1286 Hicksville Road, Seaford, NY (516) 798-7660.

CLICK to Print Chamber Application

President’s Message – January 2010

Dear Members:

Wind chill, nor’easters, snow drifts, black ice, inclement weather of all sorts – these events and conditions can pose real problems and pressures for our members in January and beyond. According to management guru Peter Drucker, one way to overcome unexpected obstacles and succeed, “is to work at not failing by always anticipating problems before they occur.” Mr. Drucker calls it a “foul weather” philosophy. To piggyback, Malcolm Gladwell makes it clear in his bestseller “Outliers,” “that in winter, the lazy man freezes to death!” In a nutshell, business as usual probably won’t cut it!

One suggestion and I’ve made it my resolution for 2010…is try to improve one thing you do in the performance of your job each week. Just imagine how efficient and effective you’ll become. Another thought and as difficult as it may seem at times to stay upbeat…always remain optimistic. “I am an optimist,” declared Sir Winston Churchill, “It doesn’t seem much use to be anything else!” Now I can’t speak for you, but I’m in with the former Prime Minister.

If optimism isn’t in your five-day forecast or you just can’t imagine feigning optimism to prove a point or to satisfy a resolution, then how about just being the best that you can be…after all, in the final analysis, it’s really the only thing we really have control over. I learned a valuable lesson just recently when I became aware of the results of the “Best Chamber on Long Island” online poll. Initially, knowing we finished third was disappointing, but I also learned long ago – “That failure to hit the bulls-eye is never the fault of the target.” To continue the analogy, like the archer – “to improve your aim, you must improve yourself.”

Now I can live with the fact that we finished third, but what would have been unacceptable is if I thought - even for a second – that this Chamber and our members were anything less than number one in the hearts and minds of Massapequa residents. Chamber members lay it on the line every day and I appreciate their loyalty and hard work. If the “Old Lion” of Sagamore Hill were here today he would tell you: “In this life we get nothing save by effort and though it’s sometimes hard to fail, it’s far worse never to have tried to succeed.”

Believe me, there’s no lack of information or opinions on optimism, reality, and on giving oneself the best opportunity to succeed. For no other reason then we were nearing the one year anniversary of the miraculous US Air Flight 1549 landing on the Hudson –  I picked up a copy of Capt. Chesley “Sully” Sullenberger’s  “Highest Duty.” He made it clear, that “in so many areas of life, you need to be a long-term optimist, but a short-term realist.” Basically, it’s not enough to be a wishful thinker. Therefore, “you have to know what you know and what you don’t know…what you can do and what you can’t do!” Obviously in his dire situation, Sully needed to know what his airplane could and couldn’t do. On the other hand, you need to know what your business can and can’t do – what you’re capable of accomplishing and what falls under the category of impossible. Because Sully knew…all 155 passengers and crew are alive today!

Clearly, the “Miracle on the Hudson” symbolizes hope. The start of a new year and the dawn of a new decade also instill hope. Why not get 2010 off to a rolling start? Whether your goal is to increase your profits, attain more referrals, or to bolster your “goodwill” base, why not turn to the Chamber for the answer? You can start by attending our monthly luncheons. I’ll refrain from saying it guarantees immediate success, more accurately - it permits it and puts you in a position to succeed.

Listen, we need each and every one of our 335 members to take a strong position…to attend luncheons, expos and festivals…to get involved at all Chamber functions, such as the upcoming January 16th “Kenny Vance: Unplugged” show at Massapequa High School. TD Bank has taken such a position by becoming the major sponsor of this event. Aside from your much appreciated patronage, we need your talents, your passion, your imagination and your commitment. If we are to succeed, it’s not about me, nor my outstanding Board of Directors. To keep our Chamber competitive and relevant…it’s all about you! Lest we forget, let me thank Westfield Mall and Gen. Mgr. Ed O’Neill of Best Buy Mobile for their sponsorship of the Chamber’s Dec. 12^th “Christmas Tree & Menorah Lighting.” So much goes into orchestrating a show of this magnitude and for that reason alone, I thank Committee Chairwoman, Carol Ann Hasenstab and her staff for staging such a wonderful event.

As generous as our major sponsors may be, no Chamber can exist without the help of its members. That is why at this time of year, we routinely send out renewal notices asking you to INVEST in your future by REINVESTING today. In renewing your membership, you can rightfully claim a stake in our success. Four-time Super Bowl winning coach, Bill Walsh claims: “That winning a Super Bowl results from your whole team not only doing their individual jobs, but perceiving that those jobs contribute to overall success. Success therefore belongs to everyone.” If you won’t renew your membership today for me, then do it for yourself and if you won’t do it for yourself, then do it for the “Father of our Country,” …good old George, who once said: “And not to put off until the Morrow, which can be done and requires to be done today.”

Let’s make a covenant that in 2010, we will spawn a new generation of Chamber members, future Board Members and a President who can fit a “President’s Message” on one page. Believe me, my intention was to be brief, but as Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.”

In an attempt to aptly wrap up our conversation on success, I thought I’d present a pearl of wisdom that newly sworn-in, Nassau County Executive, Hon. Edward P. Mangano shared with the audience at his New Year’s Day Inauguration – “We will succeed – yes, indeed – 98 ¾% guaranteed.” I thank you Mr. Mangano and thank you too, Dr. Seuss.

Sincerely,

Robert R. Barrett

President

Our next General Meeting will be held on January 28, 2010 12:00 noon at Ciao Baby located at 5074 Sunrise Highway, Massapequa Park (516) 799-5200.

Chamber Luncheon on 11/19 at Smokin' Al's

President’s Message – November 2009

Dear Members:

Nowadays, there seems to be a movement afoot on the Beltway, in particular, the Obama White House, that wants to demonize anyone or anything that steps in their way. I shrugged my shoulders when they went after Fox News and I privately said, “That’s to be expected, for many presidents before have been instinctively paranoid of the media.” I was not, however, so understanding when I became aware of our President and his cabinet going after the U.S. Chamber of Commerce.

Fine, so Press Secretary Gibbs and Chief of Staff, Rahm Emanuel consider O’Reilly, Hannity and Beck anathema to everything they stand for and want to make Fox the whipping boy for all that is wrong in the world. But the U.S. Chamber of Commerce…what’s that all about? Remember…it was President Calvin Coolidge who once said, “I have been greatly pleased to observe, that the attitude of the Chamber of Commerce very accurately reflects that of public opinion generally.” Well, not according to Mr. Obama and his administration, who are trying their best to neutralize the organization. Apparently they perceive any organization with an agenda different from theirs as the enemy…in this case, the Chamber’s hard-line stance on “Health Care Reform.” Because the U.S. Chamber has the temerity to oppose the Obama White House and their vision for your future, they see no other option other than to attack.

Talk about your groupthink? Mr. Obama and his disciples believe they can marginalize the U.S. Chamber by sending out cutesy, little e-mail press releases - portraying the U.S. Chamber as the big, bad wolf and I quote: “that the group’s opposition to reform efforts gives the administration pause.” But I know I read something once which speaks to the greater point and that is, “The strength of the pack is the wolf…and the strength of the wolf is the pack!” Mr. Obama and his acolytes better come to terms quickly that neither Fox nor the U.S. Chamber is likely to retreat anytime soon, matter of fact, since the skirmish began, Fox is crushing their cable competitors and membership at the U.S. Chamber has spiked.

The fact that this White House refuses to treat the “U.S. Chamber” as bearing any gravitas whatsoever should trouble you, the Massapequa member. If they don’t even pretend to need or listen to a well-funded, pro-business organization that can boast they represent three million members, what is the likelihood this administration takes our 329 members seriously? I’m speaking of an organization filled with members just like you, who through their own vision and entrepreneurial skills have and continue to be – “the backbone of our economy.” I’d be willing to venture a guess that they, like most of you – did it without the help of the federal government. I’ve always loved the observation by economist Milton Friedman, who once said: “If you put the federal government in charge of the Sahara Desert...in five years, there would be a shortage of sand.”

Mr. Obama and his top aides feel that they have the top CEO’s from the big-time corporations in their hip pocket, so they feel less dependent on the small businessperson and that includes you. When we speak of smugness and hubris – these guys undoubtedly hold advanced degrees. It’s not too late though to speak out against the madness. But to those of you who prefer the “tranquility of servitude,” Samuel Adams offered this caveat: “you best be prepared to crouch down and lick the hands which feed you.” Be honest now, you thought Mr. Adams just made great beer?

Listen folks…when you strip away the political veneer, all the jumbled syntax, the smooth, teleprompter delivered messages, you’re left with a President who unfortunately is not looking out for you…that is…the small businessperson. This is not a Republican or Democrat issue, this is a reality issue. And the reality is - that Americans instinctively love to dream. Our nation was built on dreams – hatched by our “founding fathers,” whose vision for the “pursuit of happiness” spoke to the common man – which included the proverbial butcher, the baker, the candlestick maker. Mr. Obama himself is a beneficiary of American’s desire to dream as Dr. Frank Lutz points out, “Americans vote for dreamers because they themselves like to dream.”

Look, I don’t know, nor do I care if your viewing habits lean towards Fox or MSNBC, whether you read the Wall Street Journal or the New York Times, but I do care whether or not you think our voices as a Chamber need to be heard in Washington, D.C. If you don’t think an administration that is willing to discredit an organization as large as the U.S. Chamber is willing to step over and on the small businessperson in order to advance their agenda, then I’m certain of what Congressional scholar Norm Ornstein once said: “That your mental tray is not in the full, upright and locked position.”

Again, it matters little what side of the aisle you sit on…this transcends party lines…this after all is your livelihood. If this doesn’t get your attention, then I’m at a loss for what will? “Individual commitment to a group effort,” once charged legendary football coach Vince Lombardi, “that’s what makes a team work.” Your Chamber is a team comprised of 329 members…up 4.5% from last month and in search of the magic number 350 by the close of the year. To that end, that crowning moment or any ensuing victory achieved by this Chamber belongs to all.

Naturally, we’ve had our share of recent successes: On Friday, October 16^th, 1^st V.P. Phyllis Doria received her “Small Businessperson of the Year” award. Then three days later, we held a successful Business Expo at Westfield Sunrise Mall. I must thank Westfield’s Chris Brivio and Christiann Wallace for all their help and generosity. Expo Chairwoman, Maria Hernandez really did an extraordinarily impressive job. Thank you to Maria and her committee. Then on Oct. 24^th, 2^nd V.P. Patty Orzano received the N.Y. State Assembly’s “Woman of Distinction” Award. Assemblyman Joe Saladino was on hand at Farmingdale Library to make the presentation. Congratulations to all of our stars…you make us proud!

Before I go, I have a few favors to ask of you. Any member who would be interested in displaying a “Toys for Tots” box at their place of business can do so by contacting Patty Orzano @ (516) 795-4230. Arrangements will then be made to have your toy box delivered. Speaking of toys… could all members attending our November Luncheon @ “Smokin’ Al’s,” please bring an unwrapped toy? Keeping with the “Spirit of Christmas,” please don’t forget to join us on Sat. evening, Dec. 5^th at 6 p.m. @ Klestinec Park, as we light the Christmas tree and the Menorah right in the heart of Broadway. Westfield Mall has once again generously offered to sponsor the hot chocolate for our annual event.

For those of you “Baby Boomers” looking for the perfect stocking stuffer, please don’t forget to purchase tickets to our Jan. 16^th “Oldies Show,” featuring “Kenny Vance and the Planotones.” The melodies of the era are unmistakably heartwarming and the genre can best be described as “feel-good.” Uniquely, the lyrics mean something special, different, and meaningful to all who attend. The venue is Massapequa H.S. and the curtain goes up @ 7:30 p.m. Our friends from TD Bank are the main sponsors.

Finally, we have been nominated again by the “Long Island Press” as one of the “Best Chambers on Long Island.” Would you be so kind as to log onto their website and vote for us? While you’re there, vote for all your favorite Chamber members in their respective categories. You can do so by going to www.longislandpress.com/bestof - then scroll down to categories and click on “General Business.” Vote for the Massapequa Chamber under #12 – “Best Chamber of Commerce 2010.” Please have your family and friends do the same. Please honor our Veterans this Nov. 11^th and Happy Thanksgiving!

Sincerely,

Robert R. Barrett
President

Smokin Al’s

4847 Merrick Road

Massapequa Park, New York

516-799-4900

Dear Editor,

Sincerely,

Al DeAngelis
Bethpage

Robert R. Barrett, Chamber President

We have no particular “dog in this fight.”  For the record, we have an excellent working relationship with the Mayor and his Board, often sharing the same stage with them, attending their events and they ours.

President’s Message – June, 2009

Dear Members:

It was just this past month, when I joined some of the Chamber faithful and took a charter boat which left from the Captree Pier.  Now ordinarily this is a fairly routine journey (if there’s ever such a thing at sea?) Our boat, “The Dispatch,” shoved off the dock at 1600 hours, with embarkation going as smoothly as possible. After all, the ship’s captain and his mates had made this voyage hundreds of times before.

The forecast called for partly cloudy skies, with seas at a light-to-moderate chop. But the sea as we know can be very unforgiving and unpredictable. It seems that which promised to be a relaxing evening took a turn for the worse…as the sky suddenly exchanged sunlight for darkness!

Mysteriously, if not eerily, a dense fog crept in, leaving members with an aroused cause for concern. With visibility deteriorating by the second, needless to say, the captain now kept vigilant watch from the bridge. Now in virtual darkness, the lookout on the wing reported to the captain, “Light, bearing on the starboard bow.” “Is it steady or moving astern?” the captain called out. At which time the lookout shouted back, “Steady, captain,” which meant we were on a collision course with another ship, or so it seemed.[1]

The captain then instructed the signalman, “Signal that ship: We are on a collision course, advise you change course 20 degrees.” Back came a signal, “Advisable for you to change course 20 degrees.” The captain then bellowed the following order, “Send, I’m a captain, change your course 20 degrees.” Instantly came back the reply, “I’m a seaman second class – you had better change course 20 degrees!” By this time, our captain was nearly apoplectic, when he shouted back, “Send, I’m a charter boat with 65 passengers (Chamber members) on board. Change course 20 degrees forthwith!” When back came a flashing light, “I’m the Fire Island Lighthouse.” Take one guess who changed course?[2]

OK, so this little story about a Chamber cruise is obviously apocryphal, but it nonetheless symbolizes something very real. The point being, whether you’re the captain of a seafaring vessel or the owner of a small business, you must be ready when the paradigm shifts or as in our example, be able to adapt when the seas suddenly change. When the economic tide swells or unpredictably changes for the worse, will you skillfully steer your ship (business) through dense fog and high seas or will you succumb to the unfavorable conditions?

The only question that remains now is: Will you be known as an experienced captain who stood strong as you steadied the ship of state during stormy times or will you deviate horribly off course, like a ship wandering at sea without instrumentation? At sea, as in our example, it can be the storied 151 year-old, 167 foot, 192 step, brick tower Lighthouse…reverently referred to as “The Winking Woman” which can cause your undoing. Or your downfall may be precipitated by some other misperception or miscalculation! In business, it can be a multitude of things…the weakening dollar; a slow or recessed economy; rising fuel prices; high unemployment or a lack of consumer confidence. Any one of the aforementioned variables can bring down your ship. Are you prepared or will you fail to see the flashing signals of caution?

At sea, it’s either “adapt and apply” what we’ve learned from experience or die. In business, metaphorically speaking, it’s either adapt and apply or face drowning in a sea of debt and inevitable financial ruination. A good captain is compelled to always evaluate what happened - so he can apply what he’s learned! Refusing to acknowledge or being ill-prepared when and if variables change…will for certain…bring about bad results. Denial and inactivity in this case, in the words of Ben Sherwood, “prepare well for victim and corpse!”

Please don’t misconstrue my message as to be one which advocates playing it entirely safe. To be more precise I suppose, would be to advise one to chart his or her own course…better still, don’t rely on luck to navigate your ship! I’m not nearly delusional enough “yet” to think I can match wits with Mark Twain, so I offer you his timeless travel advisory: Twenty years from now you will be more disappointed by the things you didn’t do, then by the one you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover!

I want to assure you that when we are not asea on some mythical cruise, we’re busy with the oftentimes mundane concerns of day-to-day Chamber life and the sometimes not so ordinary. From May 22^nd thru May 25^th, for example, The Chamber staged another successful Community Festival. I extend my heartfelt thanks to Committee Chairman, Bob Rubino and his Festival Committee, i.e., Joe Basile, Phyllis Doria, Fran Libretto-Ward, Pete Gisonda, Wally D’Amato, Sal Polito and Tony Ventiera.

Then on the morning of May 25^th, we fulfilled our patriotic duty while we marched through the streets of Massapequa Park to honor our fallen heroes. Thank you to all who marched. Our next opportunity to display such esprit de corps will be on July 4^th.

On Wednesday evening, May 27^th, The Chamber was proud to be on hand at Massapequa High School to present a number of scholarships. Congratulations to winners: Brandon Goldfarb; Cristina DeCocco; Caitlin Foran and Michael Polly. Lest we forget Plainedge, the 2009 recipient was Courtney DeMarco. You’re looking at our future folks!

Next, I’ll lift a line from James Whitcomb Riley to “Tell you what I like the best – ‘Long about knee-deep in June,” and that would be our “Annual Installation Luncheon.” Please join us in a day of celebration as we install new Board Member, Howard Ritzer and newly elected Treasurer, Fran Libretto Ward. It will be held at Katie Daly’s on Thursday, June 25^th at 12 Noon.

Our monthly odyssey is nearly over, but no “ship’s log” would be complete if I failed to mention that our “End of Summer” Festival will be held at Carman’s Plaza on August 29^th and 30^th. Please look for details online @ www.massapequachamber.com.

                                                            Semper Paratus,

                                                            Robert R. Barrett

                                                            President

President’s Message – May, 2009

Dear Member:

Traditionally, the first Saturday in May is set aside for the Kentucky Derby. This year’s 135^th edition of the “Run for the Roses” was no exception. For equine enthusiasts, it is the first leg of the “Triple Crown” – for some, the true advent of spring and for others yet…the kick off to a month steeped rich in tradition.

Running your own business could be compared to a horse race. Substituting for a moment, your business for a thoroughbred, we ask, “Does your business have the legs?” Are you prepared to go the distance or will you fade in the stretch? Do you have the horse sense, (couldn’t resist) skill, and pedigree to withstand a series of grueling challenges, much like those presented in the “Triple Crown Series?”

But I’m not here to memorialize horses or to discuss the nuances or merits of pari-mutuel wagering; however, I would like to pay tribute to two other special and distinct groups this month, to wit: the Mothers & Veterans of Massapequa. Not that I need an excuse, but they collectively and respectively make up a tidy percentage of our membership!

By custom, Mother’s Day is always celebrated on the 2^nd Sunday of the month. Isn’t there something utterly wonderful about this day? Isn’t a phenomenon how millions of little boys and girls, moreover grown-ups – can all have the greatest Mom in the world? According to “For One More Day” author Mitch Albom, “Mom” is just a combination of three letters – a simple word, a hum interrupted by open lips. There are a zillion words on the planet, but not one of them comes out of your mouth the way that one does, Mom!”

We’d have to go back to 1914 and President Wilson’s administration to find the origins of Mother’s Day. According to legend, famous American suffragist and writer Julia Ward Howe inspired a House Representative and U.S. Senator to bring forth a “joint resolution” in Congress on May 8, 1914. I’m sorry cannabis smokers, but a joint resolution is not legislation to legalize marijuana. On May 9^th, Pres. Wilson proclaimed the 2^nd Sunday in May as Mother’s Day. To all our Moms, Happy Mother’s Day!  

Memorial Day on the other hand, can be traced back as far as May 5, 1866, when a druggist from Waterloo, New York, by the name of Henry C. Welles thought the townsfolk should do something for those who just died in the Civil War. He proposed to decorate their graves with flowers and flags. Additionally, to honor those that came home, the town organized a parade and marched to the cemetery. They called their celebration “Decoration Day.”

Another man with a similar idea was Gen. John A. Logan. He led a larger group of veterans from the North. The group was called the Grand Army of the Republic or “GAR” for short. His idea was to decorate the graves of Northern soldiers every May 30^{th .} By 1868, Welles’ Decoration Day and the “GAR” Decoration Day joined forces. In 1882, “GAR” changed the name to Memorial Day.

The idea was that it would be best to remember the dead from all the wars, not just the Civil War. They thought it was as important to stress the “Remembering” as much as the decorating. By 1873, New York became the first state to make it a legal holiday. Though it wasn’t until 1971, when Pres. Richard M. Nixon declared Memorial Day a national holiday. No longer always falling on May 30^th, it was moved to the last Monday in May.

Coincidentally, our biggest event of the year also happens to fall in the month of May. I’m speaking of course about our Annual Community Festival, which is to be held at the Massapequa Train Station, (Lot M5) beginning on Friday night, May 22^nd at 6 p.m. The evening will begin with the introduction of Grand Marshall, U.S. Congressman, Peter T. King. The festival runs through Monday, May 25^th until 9 p.m. Be sure to get there early on Saturday, May 23^rd, before Frankie Lymon’s Teenagers hit the stage at 7:30 p.m. The appearance of these hit makers was made possible through the cooperation of Town Supervisor John Venditto and Community & Youth Services Commissioner, Maureen A. Fitzgerald.

I realize I’ve thrown a great deal of minutiae at you, but May, “traditionally” as we have seen, can be a very busy month. I hope this piece somehow inspires you to honor our Moms & Veterans this year. Won’t you please consider marching with the Chamber this Memorial Day, Monday May 25^th? Lineup begins at 9:30 a.m. on Front Street in Massapequa Park. If you can’t participate in the actual march, then please line the parade route…bring your Mom!

Now, if for some reason you can’t relate to or have no appreciation for what our brave soldiers sacrificed while defending our nation, then remember the words of fictional character, Lt. Commander JoAnn Galloway, from the movie “A Few Good Men,” who said when asked why do you like them so much: “Because they stand on a wall – and they say… nothing’s gonna hurt you tonight…not on my watch!”

So, if you haven’t done it already, now seems like the perfect time…go hug your Mom and/or thank a soldier. Give them the respect they deserve…I’m certain they’ve earned it! May God bless the Moms and the Veterans of Massapequa and the U.S.A.

Fortes Fortuna Juvat,

Robert R. Barrett

President

Senator Charles J. Fuschillo, Jr. will be holding his 2009 Small Business Networking Expo on Thursday, May 28^th from 4:30 p.m. to 6:30 p.m. at the Seaford Knights of Columbus, which is located at 2183 Jackson Ave. in Seaford. 

For additional information contact Senator Fuschillo’s office at 516-882-0630.

Join us or Donate for the Take Steps for Crohn’s & Colitis Walk on Saturday, June 6, 2009 - 5:00 p.m. Registration: 7:00 p.m. Walk

Marjorie Post Park

http://online.ccfa.org/goto/

MassapequaChamberofCommerce

The next General Meeting will be held on May 28, 2009 at:

Corner Galley

5411 Merrick Road

516-798-9018

Dear Member:

Do you realize that you can learn a great deal about yourself by simply typing in a domain name? For example, what do you see while you’re typing www.opportunityisnowhere.com? Did you select the glass half-empty, pessimistic viewpoint, “opportunity is nowhere” or were you one of the glass half-full optimists, who read it as clearly as they would their name, i.e., “opportunity is now here?”  If you find yourself lumped into the group who missed the cryptic message, please don’t fret, rather follow the counsel of an eternal optimist – Thomas Alva Edison – who quipped, “That he hadn’t failed repeatedly; he merely found ten thousand ways not to make a light bulb!”

Now is not the time to become dispirited. Forget the fact that you may be untutored in the intricacies of economics. Don’t let fear paralyze your thinking. If you are fearful of your future, your livelihood, et cetera, consider adopting the Air Force mantra: “Hug the monster. Wrap your arms around fear, wrestle it under control, and turn it into a driving force in your plan of attack.”

Do what the sixty-one opportunistic Chamber members did when they assembled at Hudson’s Mill on Thursday, March 26^th. Aside from enjoying an absolutely outstanding lunch, proactive members were treated to the insight of guest lecturer, Miss Barbara Whiting. She is a Business Development Specialist in the Marketing Division of the U.S. Small Business Administration in Melville. Both her purpose and message were crystal clear. She was there to inform members about the resources available to enhance their growth potential. With the Stimulus Package being at the forefront of most relevant business discussions, Miss Whiting did a remarkable job presenting a concise and cogent analysis. Miss Whiting’s 15 minute presentation was then followed by a brief Question & Answer period.

If you believe that 61 members at a luncheon is an aberration, think again…for over the course of the last seven meetings, we have been averaging 49 members/luncheon. It’s called adaptability. This is where members quickly change their attitudes and actions to fit their new circumstances. It is a critical survival tool. Like our original example, they see that opportunity is now here! By joining a growing network of businesses, they’re either identifying a problem and/or finding a business solution.

Another opportunity many of our members are capitalizing on is their participation and sponsorship of our Annual Community Festival. At a time when even the slightest edge can mean the difference between profitability and loss…promoting one’s business could be the perfect response to the imperious problems of our day…the economy. Matter of fact, despite the sagging economy, the response from Chamber members has been phenomenal. We shall commence advertising for the festival shortly.

As a little preview, the venue has not changed. It will be held at LOT M-5 of the Massapequa Train Station. It will begin at 6 p.m. on Friday evening, May 22^nd and wind up at 9 p.m. on Monday, May 25^th. In cooperation with the Town of Oyster Bay, we are especially excited to announce that this year’s headlining musical act will be “Frankie Lymon’s Teenagers.” Led by original band members, Jimmy Merchant and Herman Santiago, the curtain goes up at 7:30 p.m. on Saturday, May 23^rd. If you don’t want to miss their 1956 classic, “Why Do Fools Fall In Love?” – Then don’t be late! Get there on time and you can also expect to hear the “ABC’S of Love” and “Goody, Goody.”

Also appearing over the long weekend and through the generosity and benevolence of perennial sponsor, Island Diagnostic Imaging: “The Chaperones,” “The Devotions,” “Time Was,” and Steve Mitchell…delivering his swivel-hipped, lip-curling tribute to ‘The King’ in a performance titled, “A Touch of Elvis.” Please look for dates and times in our upcoming media blasts. Thank you…thank you very much!

If you think you would like to get involved as a sponsor or reserve a 10’x 10’ vendor spot for Sunday, May 24^th, please give the Chamber office a call at 541-1443 or log onto www.MassapequaChamber.com for more details. The fee for a spot is $75.00 for members and $100.00 for non-members. Membership has its privileges!

Undoubtedly, the last day of the festival, i.e., Memorial Day, will be a busy one for the Chamber faithful. As it has been customary in past years, the Chamber will join co-hosts, American Legion Post #1066 and the Sgt. Peter Colleran VFW Post #7763, when we march to pay tribute to those who made the supreme sacrifice in the defense of our nation. Staging begins on Front Street in Massapequa Park at 9:30 a.m. sharp!

Then at 10 a.m. the Chamber contingent will proceed West on Front St. to Park Blvd, North on Park to Clark Blvd., West on Clark to Broadway, then South on Broadway to Albert Klestinec, Jr. Park for the “Laying of the Wreath Ceremony.” Klestinec Park coincidentally is the site of the new gazebo and the eventual “Brick Walk of Honor.”

Not only are we looking for volunteers to work the Chamber Festival, we now call upon the patriotic souls who would like to march with their Chamber. If you’d like to get involved, please contact the Chamber office @ 541-1443. If you need more incentive, then remember the words of four-time, Super Bowl winning coach, Chuck Noll, who opined: “The mercenaries will always beat the draftees, but the volunteers will crush them both!”

Till we meet again, be certain to have a Happy Easter or Happy Passover Season.

In utrum que paratus,

Robert R. Barrett

President

The next General Meeting will be held on April 23, 2009 at:

Paddy’s Loft 

1286 Hicksville Road

516-798-7660

State of the Chamber - President’s Message – March 2009

Dear Members:

So Massapequa, what are you doing for the next 23.28 years? Well, assuming the glacial pace of an earmark/day, that’s exactly how long it would take to fulfill all the earmarks included in the 1,071 page, 787 Billion Dollar Stimulus Package, aka the “American Recovery and Reinvestment Plan.” No, that’s not a “typo” folks, there are 8,500 earmarks…you do the math!

Now listen, I’m all for job creation, especially in light of the most recent N.Y. unemployment figures – 7% - up from 4.7% one year earlier. What good American wouldn’t want 200K to go toward fruit fly detection? Who of sound mind I ask, “would give pause to the spending of $2.2 million for the Center of Grape Genetics in upstate Geneva?” Or can anyone amongst us question the soundness of the 250K dollar research slated in Montana to ascertain why sheep will or will not eat certain weeds? There’s so many crazy pet projects in play here, you have to wonder, “Who’s running the asylum?”

And don’t ever let it be said, “That I stood in the way of irresponsible, rampant, government pork barrel spending!” Why else would I not bat an eyelash that appropriations were being made to deal with the number one issue on the minds of all Americans…swine odor? You name it…catfish, crickets, grapes – this omnibus bill has it all. If you’re wondering if the wasteful earmarks are reserved just for residents of the contiguous 48 U.S. States, worry no more. Our friends from the 50^th State have clocked in with a $238K educational program for Honolulu’s Polynesian Voyaging Society. I’ve visited these beautiful islands many a time, so I’m confident when I say, “that most pragmatic Hawaiians might even call this treading on the crest of lava not yet solid!”

My intent here is not to bring you down. I’d much rather fill up these pages with feel-good bromides. Undoubtedly, March Madness has arrived and hopefully, when all is said and done, madness will have only ruled the hour and not the entire month. If I am to choose between doom & gloom or floating my optimistic balloon, I choose the latter. So let’s be positive why don’t we? Let us wax Jeffersonian for a moment: “My theory has always been that if we are to dream, the flatteries of hope are as cheap and pleasanter than the gloom of despair.”

Look, it’s hard enough for local businesspeople to keep abreast of the shifting calculus of economics – the last thing membership needs is for the Chamber President to hasten their misery. I’ll leave that job up to the unelected elite media, aka your major TV networks. I will never forget a quote from a book I read on Presidential speechwriters, where William Safire referred to them [the media] as the “nattering nabobs of negativism.” It had such alliterative appeal; I could hardly contain myself and therefore instinctively ran for my Merriam-Webster’s 11^th Edition. I trust you will follow suit?

So rather than get sucked in by the negativity that surrounds the economic maelstrom on the national level, let’s look to the positive on the local scene. On February 26^th, 40 Chamber members gathered for a luncheon at Sal’s Place, located at 1495 Hicksville Rd. A new member, owner Sal Carrillo hosted a splendiferous event. I thank Sal and his diligent waitstaff for a job well done.

Then on March 1^st, numerous Board members sat in audience, as they watched Past Chamber President, Anthony Ventiera assume the gavel as he was sworn in as the new President of the Sons of Italy, Columbus Lodge # 2143. Congratulations worthy President! Talk about your “bang for your buck” – also honored that day and also a Past Pres. of the Chamber – Onofrio “Pete” Gisonda was given a “Lifetime Membership” Award. Lest we forget, I must pay homage to our Immediate Past President, Joseph A. Basile, who was installed as a “Master of Ceremonies.” For my money, Joe’s always been the “Master of Ceremonies.”

Now we can’t have any serious discussion without mentioning membership. Currently, we have 330 members, with the majority of our members already having sent in their renewals. We appreciate your loyalty and patronage. To those of you who haven’t gotten around to remitting your dues, may I make a suggestion: If cash is tight this month and assuming you carry no interest costs from one period to the other – would you please consider calling the office @ 541-1443 and charging your dues? We’ve had this option in place since last year and so I apologize for not making this fact more prominent. It’s very convenient. It means one less check. It’s certain to be included in your “End of Year Summary” for tax purposes and is just one more way to acquire 125 miles/points if you’re already enrolled in one of the various frequent traveler programs.

Heck, if you time it just right, (meaning you know the closing date of your card) the payment could be deferred as much as 51 days…depending on your respective bank and billing cycles. Currently we accept both Master and Visa. As mid-March approaches, time is of the essence. The last thing we want to be – is a pest. But, by the same token, we would like to get all current members to renew by April 15^th. Through your timely generosity and cooperation, we can cut down on the expenses incurred when sending out final reminder/renewal notices. We are in the encouraging business, not the discouraging business. It is our goal to retain all our members. Wouldn’t you like to continue to be part of a great team? Wouldn’t you like to continue to be listed as a “member-in-good-standing” on our website: www.MassapequaChamber.com?

We know members are struggling. That is why we have arranged for this month’s luncheon at Hudson’s Mill to feature Small Business Administration’s Barbara Whiting, who will give a brief talk on loans that may be available to small business owners. We always encourage our members to attend all luncheons, but this one in particular, considering the times, may be as opportunistic as any meeting could be. Please join us!

In other news, the plans for our Annual Festival have almost been finalized. The dates are set for Friday, May 22^nd through and including Monday, May 25^th. We are still looking for vendors for Sunday, May 24^th. Details regarding entertainment and show times will follow in April and May’s message.

Resurgemus,

Robert R. Barrett

President

"Newsday Disrespects Veterans"

(Copy of Letter sent to Newsday Editor by Commander Jack Hipp, Massapequa Post 1066-American Legion)

January 30, 2009

Dear Editor,

I am writing in regard to an article entitled “Taking Inventory of the Homeless” written by your reporter, Michael Amon in the Thursday, January 29, 2009 edition.  This article did a public service by raising awareness of the plight of homeless veterans.  However, in the last paragraph of this reporter's article he refers to members of  Massapequa Post 1066 of the American Legion as “barflies.”  As the Commander of that Post, I vehemently object to the language used by this reporter towards members of my Post.

There were three veterans present at the time of  Mr. Amon’s visit.  One is a decorated veteran of the United States Marine Corps who served in combat in Korea and the other two are decorated combat veterans of the United States Army who served in Viet Nam.  One of these decorated veterans is a retired police officer; the other two are both retired craftsmen from the building trades.  All, longtime, respected members of this Post and other veterans organizations.  All respected members of their communities.  Not one of these veterans were under the influence of any kind of alcohol.

Mr. Amon accompanied two members of the Nassau County Veterans Services Agency who were out trying to locate homeless veterans and assist them in finding shelter.  They came to my Post seeking information and our doors were open to them and whatever information could be provided was given to them. The members of the Veterans Service Agency do an outstanding job for Nassau County and for our veterans.

Massapequa Post 1066 is in existence since 1934.  For the past 75 years the members of this Post have served veterans and the community.  We support the VA hospital, the Wounded Warrior Project and other veterans services.  We sponsor a Cub Scout Pack and a group of young ladies who are taught and perform baton twirling in parades all over Long Island.  The Post sponsors a Senior Exercise Program.  We have agreed with the Red Cross to open our Post as a disaster shelter if ever the need arises;  35 of our members have been trained by the Red Cross in CPR and emergency care should a disaster arise.  We are a collection point for food for the homeless fed by the INN.  We collect needed items for our troops in Iraq and Afghanistan along with manufacturer’s discount coupons for those troops' dependents.  We also provide yearly scholarships to local high schools. We assist various community charities in their fund raising events.  There are more than enough awards hanging in our Post to affirm the aforementioned facts.  These are  the volunteer efforts of the members of this Post and its Auxiliary units. Certainly not the work of “barflies.”

How dare this reporter use such a slanderous and vile term as "barflies" to describe men who have see the worst that this world can offer, defend this nation’s freedom and who belong to this great American Legion whose sole purpose is to help veterans and serve the community in which we live. 

I doubt very much that Mr. Amon knows what it means to be a veteran and I believe he owes those three veterans and all veterans a public apology.

Mary
February 13, 2009




Dear Editor,

We are a committee of Italian-Americans trying to preserve our culture and art. Our church in Brooklyn is being demolished for lack of attendees. Many Nassau County residents are from Brooklyn and we beg their assistance. We are trying to have Our Lady of Loreto RCC declared a Landmark and need the help of elected officials and others to assist. We also feel formerly desolate and poor neighborhoods are able to turn around through gentrification.

We humbly request the Diocese to wait for the NYC Landmark Preservation Commission' determination before rushing to demolish a structure that could be lost to history and heritage culture forever.

Words cannot describe the structure of this beautiful, Italian immigrant Church, the majestic steeples, the stained glass windows, its marbled altar and frescoed ceiling murals...a magnificent work of art.

From a sentimental point of view, this is the church where my father Vincenzo Tardugno-Cardino, his brother Michele and two sisters, Angela Maria and Maria Antonia were baptized. Their parents were born in Pignola, Potenza in the region of Basilicata. My father was the first of his immediate family to be born here in the United States of America. My father, aunts, uncles, cousins, sisters, brother and I were all baptized and married in this church. Needless to say, this church holds a prominent place in the history of my family as well as in that of many Catholic residents of the East New York Section of Brooklyn.

When Our Lady of Loreto was designated a National Italian Church, many towns in Italy sent statues of their patron saint there to be venerated. The cost was paid for by these devout immigrants.  The statue of ‘Mary Queen of Angels’ from my grandparent’s hometown of Pignola was among them.

Numerous religious sodalities were formed. My cousins and I belonged to "The Children of Mary Sodality." When each member married, she received a beautiful 25 inch statue of Mary to commemorate this beautiful occasion. This statue still stands atop the chest of drawers in my bedroom as a reminder of that special day at Our Lady of Loreto.

From a historical and aesthetic viewpoint, this church is a monument to the Italian immigrant experience in America. This decorative building gives East New York both beauty and character. As a member on the executive board of the Italian Genealogical Group based in Bethpage, New York, I have seen the many Italian names inscribed in the sacramental books of this church. Many thanks to Tony Sasso and numerous other members, these baptism and marriage records have been computerized for all. Addresses from outside the parish border attest to those who faithfully returned to be married here or who have brought their children to be baptized.

I am saddened that the church has been shuttered and outraged that the Diocese of Brooklyn has chosen to destroy this work of art.  Our Lady of Loreto should be preserved as an Italian, historical, religious landmark. This church is important to the history of all Italian- American’s. I acknowledge the fact that the neighborhood surrounding the church is not the same as I had left it; that it is now considered a blighted area. Let us keep in mind that neighborhoods recover. Look at the other areas of Brooklyn, the Bronx and Manhattan. In other cities, such as Philadelphia, Chicago, even the national capitol, we find formerly desolate and poor neighborhoods that were able to turn around through gentrification, urban renewal and proper intelligent development. This will happen to East New York. There is no reason to destroy this magnificent architectural structure and with it a part of the beauty and history that is East New York.

Here are some reasons the church should be saved:

#1) The church is over 116 years old.

#2) The church was built by our ancestors, grandfathers and fathers. (Not the Diocese) They sacrificed their lives and their families for the church and the Italian immigrants who settled in a community that they also built.

#3) The sculpture of the church represents the workmanship of the Italian Immigrants who settled in the community.

#4) The church property was donated by a local parishioner of Our Lady of Loreto.

#5) The inside of the church is decorated with beautiful hand painted murals on the ceiling.

#6) The church is the last thing that we have to hold on to from our heritage and our roots.

#7) It is very importation to the Italian community that we keep the legacy of our ancestors alive and not let their church die in vain.

#8) The church has two beautiful steeples that are recognized as symbols of the Italian culture that once lived in the community.

#9 Italian American history may be preserved in written form in books, or in visual form in photographs, but Our Lady of Loreto represents a physical (3 dimensional) aspect of Italian American history.

 #10 Although OLL Church is located in a blight area of Brooklyn, neighborhoods such as Bushwick, Greenpoint and Willaimsburgh in Brooklyn, the Lower East Side in Manhattan , the Fourth Ward in Montclair, NJ have turned around and in time we can expect the same for East New York, where the church is located. East New York is south of Williamsburgh and east of Bushwick...OLL Church can be used as a museum of Italian American culture, even one on Catholic American history   

Thank you,

Barbara Lepak, Barbara Florio, Michael Florio, Charles Piazza, Mario Toglia, Dr. Marilyn Verna, William Gimello and Don Mondelli
SaveOurLadyofLoreto.com

President's Message - February 2009

Dear Members:

In times like these, syndicated radio personality, Paul Harvey reminds us: "It helps to recall that there have always been times like these." This reminds me of the story of the two Massapequa Chamber members, whose paths unexpectedly crossed one day. It seems Chamber member number one accidentally fell in a hole on the corner of Broadway and New Hampshire. Initially stunned, he looked up from the abyss and shouted out for help. He waited hours, yet there was no one in sight. Suddenly a rather well-dressed man walked by and identified himself as a doctor. Our member stuck in the hole had an immediate sense of relief come over him, but oddly enough, rather than lifting him up from the depths of despair - the doctor simply threw down a prescription.

Initially disappointed, yet still hopeful - our member waited patiently for someone, anyone - to respond to his cries for help. Then, by complete happenstance, a priest walked by, sees the man's dilemma and tosses down a prayer. "Prayer is great," he thinks to himself, "but a lot of good that's going to do me as far as getting out of this mess!"

Then, when all looked hopeless and negativity was beginning to creep into our distressed members psyche, a most serendipitous discovery occurred. Just minding her own business - out for a leisurely afternoon stroll - Chamber member number two, stumbles upon our forlorn member. Upon hearing the pleas of our distraught cave dweller, she quickly leans over, assesses the situation and jumps into the hole with her fellow Chamber member. Initially shocked by the woman's heroism, but more realistically stunned by her apparent stupidity, member number one shouts out, "What are you crazy…now we're both stuck down here?" Our rescuer then shakes out the cobwebs, dusts herself off, then rises to her feet and with all the poise in the world calmly replies, "Yeah, but I've been in this hole before and I know the way out!"

Now the moral of this month's story should be perfectly clear and that is…you are not alone. Sure, some days it may feel as if you are trapped in a mire of debt with no foreseeable solution. Yet other days, so bogged down in the morass of financial woes, you don't know where to turn. Stuck in a virtual hole - just like our friend from the story - with no way out!

We, meaning the Chamber, believe you can improve your situation by leaning on other members, utilizing them at every turn, whereby supporting one another's businesses. And it all starts at monthly meetings, e.g., January's meeting @ Café Toscano's Fusion with 51 in attendance, becomes the perfect forum to build relationships. By "build" I mean, ask a member what you can do to help them increase their business. You'd be amazed at what you'll receive in return. Make no mistake…GIVERS GAIN…it is the cornerstone upon which relationships are built. If I may quote Margaret Mead: "Never doubt that a small band of committed people can change the world. Indeed, it is the only thing that ever has!"

To give you an idea of just how much cachet our monthly luncheons carry, consider this…over the course of the last five months, we have averaged 48 members/meeting. That means a phenomenal 14% of our members are attending luncheons on the 4th Thursday of the month.

If you were lucky enough to have attended January's meeting, you would know by now that we were selected 2nd Best Chamber in the Long Island Press' 2009 "Best of Long Island" contest. (See Jan. 15th Issue) On Monday evening, February 9th, we will stand alongside other winners at The Carltun Inn @ Eisenhower Park. For the curious-minded ones, the Huntington Chamber placed first, with The Bellmore's coming in third.

Naturally, we are proud of this distinction and we'll do our very best to live up to our designation. If we'd like to put a "positive spin" on finishing second in the category of Best Chamber on Long Island, saying we were NUMBER ONE in Nassau would be an artful way of dispensing the news. Spin unfortunately, nowadays at least, has become a euphemism for 'deceptive talk' and we're not looking to fool anyone! We will therefore graciously accept the appellation of 2nd Best and take this opportunity to thank those that took the time to vote for the Massapequa Chamber.

Lest I forget, congratulations to the following Chamber members who finished either first or second in their respective categories: Allied Medical & Rehabilitation, P.C.; King Kullen; Lexus of Massapequa; Massapequa Bowl; Massapequa Diner; and Smokin' Al's. We value your contributions to this Chamber and applaud your accomplishment. To our remaining 329 members…we think you're pretty special too. Please try to keep it in mind, that this was an on-line poll only, voted on by readers of the Long Island Press and not necessarily indicative of your success. For a complete list of winners, go to www.longislandpress.com.

In other news, we will be hosting our Annual Spring Festival beginning on May 22nd and running up to and including May 25th. Please contact the office @ 541-1443 if you are interested in sponsoring the event. We will be accepting Vendor applications for Sunday, May 24th only!

At January's meeting, we also reintroduced attendees to the "Brick Program." (Please see the enclosed application) To refresh your memory - the "Walk of Honor" will be installed alongside the Chamber Gazebo @ Klestinec Park (opposite James Funeral Home) on Broadway. Please consider purchasing a piece of Massapequa. What surer way to build a lasting monument to a loved one then to contribute to this most worthy cause?

As we usher in February, let me thank the nearly 45% of the membership who have already and considerately mailed in their membership renewals. We understand these are difficult times, but we ask that you please consider renewing as soon as possible!

Nil desperandum,

Robert R. Barrett
President

Alhambra Avenue in Massapequa by Paul

Dear Editor,

I have been an online subscriber to massapequaNEWS.com for over a year and a half. I like it because I can get various types of information on my town from this site and think it is a very well-organized and informative website. It is an online, news magazine just for Massapequa which I think is great. I like to be informed on the goings on in the area, so I do look forward to reading the current crime page and have it delivered to my email address.

Regards,
Stephen A. Altomare

Dear Friend:

I want to remind you that the application deadline for the 2008 Middle Class STAR Rebate Program is December 31^st.

Residents who did not apply for a rebate check last year or who have changed their property information in the last year need to file an application in order to receive the rebate. These homeowners should have automatically received an application in the mail already.

Any of these individuals who did not receive, lost, or misplaced their application should call the Department of Taxation and Finance's STAR Rebate Hotline at 866-358-2511.

Homeowners who applied for the rebate check last year and have not changed their property information and seniors who receive the Enhanced STAR do not need to file an application. Checks were mailed automatically to these homeowners, as long as they met the Department of Taxation & Finance's eligibility criteria.

If you have questions about the 2008 Middle Class STAR Rebate Program, please call my office at 516-882-0630 or visit my website, www.senatorfuschillo.com.

Sincerely,

Senator Charles J. Fuschillo, Jr.

Chamber of Commere President’s Message - December 2008

Dear Members:

For anyone that’s ever been to Disneyworld, you can sense from the moment you land in Orlando, that something magical is taking place – and the fine people at Disney are counting on that. They’ve pumped millions of advertising dollars into marketing and selling this idea…that this is the place “where dreams come true.” Who’d have thunk it – a ubiquitous little mouse would one day become an international icon? The genius of it all…to transform what is otherwise considered an unwanted, undesirable, and unhealthy little rodent, with a traditionally elongated body and slender tail, into an image that symbolizes magic and happier times.

It’s no different with Coca-Cola, a brand that likes to image themselves as a soft drink synonymous with good feelings and pleasant times, as in: “Things go better with Coke.” Once again, Coke is banking on the fact that the instant you recognize that trademark script with the unmistakable Coca-Cola insignia, that you associate them with better times. While the competition is selling soda-pop, Coke is selling an image! It doesn’t matter if it’s real…it’s the perception, which in this sense becomes the reality.

While walking through the Magic Kingdom with my son last week, I got to thinking (I try to do that at least once per year, think that is): What do we do in Massapequa that’s different from any other hamlet, city or village? What are we selling? What is our brand and what is the people’s perception? Well it starts with an icon or logotype of an Indian, which symbolizes Massapequa’s origin. And I’ll concede the point that “Coke Adds Life,” if you’ll concede that the “Chamber Adds Value!” More specifically I mean, as to the value of your quality-of-life, as in the value to your homes and surroundings. I believe our dedicated and hardworking members do that every day. I’m also willing to acquiesce to the idea that Disney is the place “where dreams come true,” but I also believe that dreams really come true in Massapequa!

At Disney, the theme never changes, from the ticket taker at the Admission Gate, who deftly picks your pocket for $95.00, (figuratively speaking of course) to the Disney Train Conductor, from the Street Sweeper on Main Street – to the Space Mountain Ride Operator…one thing is constant…they “sell magic.” Our concept is not much different, from our Secretaries, to our Board Members, from our Executive Officers right up to the office of President. We may all have different jobs, but we all share a “common thread,” that is, we all sell Massapequa. And just how do we sell her? Through Beautification Programs, Annual Festivals, Business Expos, Mammography Screenings, Christmas Tree & Menorah Lightings, Scholarships, Charitable Work, Food Drives and a myriad of philanthropic endeavors too lengthy to list!

Obviously, true to her name, the Chamber of Commerce exhibits an unyielding commitment to the business community with the common objective to make Massapequa the greatest and most prosperous place to live, work, shop & play. A place so great in fact, the L.I.R.R. needed to name two stations after her! (Thought I forgot about that, didn’t you?) Included in our mission statement is “to promote business with the goal of increasing sales for retail and commercial business establishments.” Just thumb through the pages of our collective media members, to wit: Massapequa Post, South Bay Neighbor, the Massapequan Observer and Massapequanews.com to corroborate my claim. In doing so, one cannot help but notice our participation at Massapequa Grand Openings, Fundraisers, Flag Ceremonies and Local Parades.

With the ever changing economic landscape and programs like “Empty Storefronts,” we are forever monitoring the progress of Massapequa businesses – both large and small. Moreover, through relationship building with members such as Westfield Sunrise Mall, and via grant writing programs facilitated by local officials, we are better suited to advance the mutual interests of our members, which in turn creates a “spillover effect” which will benefit every Massapequan.

With each passing day, with each new project and each new member, we are building on credibility. It is the ‘driving force’ of any great company or brand. Lose it, and you’ve have just moved into the “fast lane” of irrelevance. Brand positioning is critical. Without it, you can expect to meet the same fate that Long Island great Billy Joel lamented about in his ballad, “The Entertainer” :  You see me in the papers, I’ve been in the magazines/ But if I go cold, I won’t get sold/ I get put in the back in the discount rack/ Like another can of beans.

Now is that any way to treat Massapequa? I guess the moral of this story is…when you’re not vacationing @ Disney, or too busy drinking your Coca-Cola – take a moment of your day to appreciate Massapequa and all her glory. Massapequa – a name you can trust and according to legend – a name that has been with us since 1890.

Although the Chamber is a mere 60 years old, we take great pride in our brand, our image, our logotype and especially in delivering to the entire Greater Massapequa Area - a message of hope, unity, strength and a relentless commitment to purposeful activities. May God bless Massapequa & her membership of 334 strong!

Hail Massapequa, esto perpetua

Robert R. Barrett, President

Special Footnotes: Remember to attend our Christmas Tree & Menorah Lighting on 12/06/08 @ Klestinec Park on Sat. Dec. 6^th @ 6 p.m. (On Bdwy. Just 3/10 Mile North of Sunrise Hwy.) Please have a safe and Merry Christmas!

Our Christmas Luncheon will be held on December 11, 2008, 12:00 noon at The Stuart Thomas Manor, 2143 Ave., Farmingdale 845-1151.